Dr. Dusso was interviewed by Business Insider for a piece on Trump’s new nickname for Nikki Haley. This was based on research he conducted with former student Sydnee Perkins:  “Crooked Hillary and Sleepy Joe: name-calling’s backfire effect on candidate evaluation,” in the Journal of Elections, Public Opinion and Parties.

Check it out:

Trump is turning to racism to mock Nikki Haley’s Indian name. Experts say it could backfire.